Description: 1926 DURANT MOTOR STAR LANDAU SEDAN TOUR COACH LANSING NEW YORK AUTO AD 35020 Item Condition: **NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. DATE OF THIS ** ORIGINAL ** ADVERTISEMENT / ADVERT / AD: DATE PRINTED ON ITEM: 1926 GREAT DECOR / ART FOR: HOME OFFICE BUSINESS SHOP STORE CASINO LOFT STUDIO GARAGE SHE SHED SPECIAL CHARACTERISTICS/DESCRIPTIVE WORDS: The Durant was a make of automobile assembled by Durant Motors Corporation of New York City, New York from 1921 to 1926 and again from 1928 to 1932. Durant Motors was founded by William "Billy" Durant after he was terminated, for the second and final time, as the head of General Motors. Billy Durant's intent was to build an automotive empire that could one day challenge General Motors. The Durant automobile is considered to be an example of an "assembled" automobile because so many of its components were obtained from outside suppliers. From 1921 to 1926 the vehicle was powered by a four cylinder or 6 cyl overhead valve Continental engine. The vehicle was directed at the Oakland automobile price point. Production of the vehicle was suspended for 1927. When the Durant was reintroduced April 1928, the car was redesigned and powered by a six cylinder Continental engine; some of the early vehicles were marketed as the "Durant-Star". Bodies for the vehicle were supplied by Budd Company. In 1930, some Durants were built with all steel bodies, also supplied by Budd. Durant Motors was found insolvent and automobile production ended early in 1932. Durant Motors Inc. was established in 1921 by former General Motors CEO William "Billy" Durant following his termination by the GM board of directors and the New York bankers who financed GM. Durant Motors attempted to be a full-line automobile producer of cars and fielded the Flint, Durant, and Star brands, which were designed to meet Buick, Oldsmobile, Oakland, and Chevrolet price points. Billy Durant also acquired luxury-car maker Locomobile of Bridgeport, Connecticut,[2] at its liquidation sale in 1922; in theory, Locomobile gave him a product that would compete against Cadillac, Rolls-Royce, and Pierce-Arrow. Durant Motors had a relationship with the Dort, Frontenac, and DeVaux automobile name badges. The Rugby line was the export name for Durant's Star car line. However, from 1928 to 1931, Durant marketed trucks in the US and Canadian markets under the badge Rugby Trucks. The Princeton, a model aimed at the Packard and Cadillac price points, was planned but never realized; also planned was the Eagle car line, but it never made it off the drafting tables. Durant co-founded a truck-making subsidiary, Mason Truck, and also acquired numerous ancillary companies to support Durant Motors. In 1927, the Durant line was shut down to retool for a brand-new, modernized car for 1928, re-emerging in 1928 with Durant, Locomobile, and Rugby lines in place, and dropping the Mason Truck and Flint automobile lines and the top-selling Star car in April 1928. In 1929, Locomobile went out of production. Initially, Durant Motors enjoyed success based upon Billy Durant's track record at General Motors, where he assembled independent makes Chevrolet, Oakland, Oldsmobile, Buick, and Cadillac. However, when sales failed to meet volumes sufficient to sustain Durant Motors holdings, the firm's financial footing began to slip. As a result, Durant Motors began losing market share and dealers. The final Durant-branded models rolled off the US assembly line in August 1931 at Lansing, but continued in Canada into 1932 under Dominion Motors, which also built the Frontenac. ILLUSTRATOR/ARTIST: B/W ILLUSTRATION ADVERT SIZE: SEE PHOTO FOR DIMENSIONS (ALL DIMENSIONS IN INCHES) **For multiple purchases please wait for our combined invoice. Shipping discount are ONLY available with this method. Thank You. At BRANCHWATER BOOKS we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world. ALL items we sell are ORIGINAL and 100% guaranteed --- (we code all our items to insure authenticity) ---- we stand behind this. As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past. PLEASE LOOK AT OUR PHOTO CLOSELY AS IT IS (ALBEIT LOWER RESOLUTION) THE PRODUCT BEING SOLD.....NOT STOCK IMAGES We ship via United States Postal Service. 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Your country's customs may hold the package for a month or more. **We pride ourselves on quality products, great service, accurate gradations and fast shipping.** BRANCHWATER BOOKS GRADING SCALE: GOOD-->VERY GOOD-->FINE YOUR AD WILL BE SHIPPED ROLLED IN A PROTECTIVE PLASTIC BAG IN AN 80mm (TWICE USPS RECOMMENDED) THICK, 2 INCHES IN DIAMETER (SO AS NOT TO STRESS THE PAPER) SHIPPING TUBE WITH PRESS TIGHT PLASTIC END CAPS.35020 Powered by SixBit's eCommerce Solution
Price: 21.95 USD
Location: Branch, Michigan
End Time: 2025-01-27T22:55:33.000Z
Shipping Cost: 8.95 USD
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