Description: Liveright published this presumed first printing of HOW TO PREDICT WHAT PEOPLE WILL BUY by Louis Cheskin, an early guru on color in advertising, among other strengths. The near fine binding measures six by nine inches and consumes 241 pages including an Index. From Wikipedia: Louis Cheskin was a scientific researcher, clinical psychologist, and important marketing innovator. Born in Ukraine on February 17, 1907, he was a one-time Works Progress Administration artistic supervisor. He died of a heart attack at Stanford University Hospital on October 10, 1981, age 72.
Price: 75 USD
Location: Bellevue, Washington
End Time: 2025-01-08T01:26:57.000Z
Shipping Cost: 3.75 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Special Attributes: 1st Edition
Topic: 20th Century
Language: English
Publication Year: 1957
Book Title: how to predict what people will buy
Author: louis cheskin
Narrative Type: Nonfiction
Publisher: Liveright
