Description: Uber rare 1968 to 1973 era MOMO 'Formula 1 Enterprises' Prototipo Steering Wheel This is a flat 14" diameter (355mm) Formula 1 Enterprises engraved MOMO leather steering wheel in fantastic original shape - it has been stored inside for decades. Channel your inner Magnus Walker or outfit your SINGER built Porsche with this incredible steering wheel. Formula 1 Enterprises was founded by Karl Ludvigsen who was actually a car designer at GENERAL MOTORS in the 1950s. While this wheel is a highly coveted item for vintage Porsche cars of the era, the 1969 Pontiac Trans Am Prototype car ads showed and used this exact MOMO wheel in advertising. In fact, it was this Momo wheel design that Pontiac "borrowed" from in making their own "Formula" wheel used in 1970 to 1981 Trans Ams. It was originally Ben Harrison (who created the 1969 Pontiac Grand Prix) that bought one of the first Firebird 400’s in 1967. He loved the car, but hated the plastic steering wheel. He found this MOMO “Formula 1” steering wheel at Gratiot Auto Supply or someplace, and made up a custom woodgrain center cap for it. He put it on his Firebird, and it stayed on there as long as he owned the car. It was then John DeLorean who liked the styling of this MOMO steering wheel so much, that he had Jack Humbert’s people in the PMD Styling Studio create their own version -- and they called it the “Formula” wheel. However all they did was wrap the bottom hole to differentiate it. This is also where the name of the Firebird models 'Formula 400' and 'Formula 455' etc came from. The Pontiac 'Formula' wheel then became available at the very end of the 1969 model year, on Trans Am cars only. You will however see that this exact MOMO steering wheel was used in an early ad for the 1969 Pontiac Trans Am. Please view all zoomable pics and ask any and all questions. You may not see another one like this for sale in this condition; so if you want it, better purchase while you can before I change my mind. Thank you for looking and drive safely. I ship out asap tracked and insured.
Price: 3650 USD
Location: California
End Time: 2024-11-03T22:27:46.000Z
Shipping Cost: 38.55 USD
Product Images
Item Specifics
Returns Accepted: ReturnsNotAccepted
Brand: MOMO Formula 1 Enterprises
Type: Steering Wheel
Color: Black
Item Diameter: 14 in
Items Included: Steering Wheel
Manufacturer Part Number: Formula One
Material: Leather
Features: Thumb pads