Description: THE CORPORATE SEARCH FOR VISUAL IDENTITY by Ben Rosen A Study of 15 Outstanding Corporate Design Programs 1970 Edition: 260 pages illustrating 15 case studies Ben Rosen:THE CORPORATE SEARCH FOR VISUAL IDENTITY [A Study of 15 Outstanding Corporate Design Programs]. New York: Van Nostrand Reinhold, 1970. First edition, second printing. Quarto. Black cloth stamped in silver and blue. Printed dust jacket. 260 pp. Well illustrated in black and white. Jacket edges lightly worn along top edge with trivial chipping. Decorated cloth slightly dusty, so a very good or better copy in very good or better dust jacket. 9.25 x 12.5 hardcover book with 260 pages profusely illustrated in black and white with examples from 15 case studies of the visual identity programs of a variety of American and Canadian corporations. A very thoughtfully-assembled volume by one of the true giants of the field, Ben Rosen. Highly recommended. Includes an in-depth look at the Saul Bass visual identity program for The Man With the Golden Arm, including such rarities as the rating card and letterhead, promotional materials, screen credits, posters, trade advertisments and more. The Golden Arm Case Study alone is worth the price of admission. Contents: Canadian National Railways: Jim Valkus CBS: William Golden, Lou Dorfsman, Eero Saarinen, Florence Knoll Bassett Devoe: Saul Bass and Associates Eastern Airlines: Lippinocott and Marguelies IBM: Paul Rand, Eliot Noyes The Man With the Golden Arm: Saul Bass Mobil: Eliot Noyes, Chermayeff and Geismar Olivetti Underwood: Marcello Nizzoli, LeoLionni, Giorgio Cavaglieri, Louis Kahn Peter, Paul and Mary: Milton Glaser RCA: Lippinocott and Marguelies La Fonda del Sol: Alexander Girard Royal Bank: Lippinocott and Marguelies Torrington: Chermayeff and Geismar Westinghouse: Eliot Noyes, Paul Rand Xerox: Chermayeff and Geismar Known for his publication design, corporate logos, and package design, Rosen was part of the cadre that produced the explosive growth in creative graphic design in the U.S. following World War II, and was an early advocate of the discipline that became known as Visual Identification. His client list reads like a who's who of his era: International Business Machines Corporation, Exxon, Philip Morris Inc., The Equitable Life Assurance Co., National Airline, Tishman Realty, The Sloan-Kittering Cancer Center, and others. Before founding his firm, Rosen had worked for a variety of important designers including: Will Burtin, Henry Dryfuss, and J. Gordon Carr. Today he is particularly remembered for his publications Type and Typography, 1963; The Corporate Search for Visual Identity, 1970 and Digi tal Type Specimens, 1991. Please visit my Ebay store for an excellent and ever-changing selection of rare and out-of-print design books and periodicals covering all aspects of 20th-century visual culture. I offer shipping discounts for multiple purchases. Please contact me for details. Payment due within 3 days of purchase.
Price: 99.99 USD
Location: Shreveport, Louisiana
End Time: 2024-07-29T20:54:03.000Z
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