Description: AdlandA Global History of Advertising Author(s): Mark Tungate Format: Hardback Publisher: Kogan Page Ltd, United Kingdom Imprint: Kogan Page Ltd ISBN-13: 9780749476373, 978-0749476373 Synopsis Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
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Book Title: Adland
Number of Pages: 272 Pages
Language: English
Publication Name: Adland: a Global History of Advertising
Publisher: Kogan Page LTD
Publication Year: 2015
Subject: Advertising, Business
Item Height: 240 mm
Item Weight: 582 g
Type: Textbook
Author: Mark Tungate
Item Width: 162 mm
Format: Hardcover
