Description: Adland by Mark Tungate Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Gain a global perspective on the advertising landscape and apply the insights with this ground-breaking examination. Publisher Description Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois.Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers todays big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. Author Biography Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Fashion Brands and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards. Details ISBN 0749476370 ISBN-13 9780749476373 Title Adland Author Mark Tungate Format Hardcover Year 2015 Pages 272 Edition 2nd Publisher Kogan Page Ltd GE_Item_ID:161824895; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 138.49 USD
Location: Calgary, Alberta
End Time: 2025-01-21T04:03:41.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9780749476373
Book Title: Adland
Number of Pages: 272 Pages
Publication Name: Adland : a Global History of Advertising
Language: English
Publisher: Kogan Page, The Limited
Item Height: 0.7 in
Subject: Marketing / General, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year: 2015
Item Weight: 20.5 Oz
Type: Textbook
Item Length: 9.4 in
Subject Area: Business & Economics
Author: Mark Tungate
Item Width: 6.4 in
Format: Hardcover
