Adland: A Global History of Advertising by Mark Tungate (English) Paperback Book

Description: Adland by Mark Tungate Explore the advertising landscape from a global perspective. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers todays big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. Notes A groundbreaking examination of modern advertising, from the author of the bestselling Fashion Brands. 2nd edition. Author Biography Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Fashion Brands and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards. Table of Contents Chapter - 00: Introduction;Chapter - 01: Pioneers of persuasion;Chapter - 02: From propaganda to soap;Chapter - 03: Madison Avenue aristocracy;Chapter - 04: Creative revolutionaries;Chapter - 05: The Chicago way;Chapter - 06: The Brit pack;Chapter - 07: Eighties extravagance;Chapter - 08: The French connection;Chapter - 09: European icons;Chapter - 10: Media spins off;Chapter - 11: Consolidation incorporated;Chapter - 12: Japanese giants;Chapter - 13: The alternatives;Chapter - 14: Dotcom boom and bust;Chapter - 15: Latin spirit;Chapter - 16: International outposts;Chapter - 17: Shooting stars;Chapter - 18: Controversy in Cannes;Chapter - 19: New frontiers;Chapter - 20: The agency of the future Review "Immensely readable." * Sir Martin Sorrell, CEO, WPP *"A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising." * Sir Alan Parker *"A great story: full of character, fun and life." * Kevin Roberts, CEO Worldwide, Saatchi & Saatchi *"The story of the best advertising, told with the accuracy of the best journalism and with the style of the best literature." * Washington Olivetto, President, W/Brasil *"Ambitious in scope, the book sustains the interest of readers without getting bogged down in detail." * Irish Times *"Must-read for anyone interested in the advertising industry." * Editors Choice Summer 2013, Journal of Multidisciplinary Research * Promotional Examines both mature and developing markets to provide a global perspective Provides a history of past ad approaches and their evolution to modern ad innovations Includes great insights into how great campaigns came about which can be applied in day-to-day work Review Text "Immensely readable." Review Quote "Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk." Promotional "Headline" Examines both mature and developing markets to provide a global perspective Description for Reader Advertising, media, branding and marketing professionals Feature * Examines both mature and developing markets to provide a global perspective; * Provides a history of past ad approaches and their evolution to modern ad innovations; * Includes great insights into how great campaigns came about which can be applied in day-to-day work Details ISBN0749464313 Author Mark Tungate Language English Edition 2nd ISBN-10 0749464313 ISBN-13 9780749464318 Media Book Short Title ADLAND 2/E Residence Paris, NA Birth 1967 Year 2013 Imprint Kogan Page Ltd Subtitle A Global History of Advertising Place of Publication London Country of Publication United Kingdom Replaces 9780749448370 Publication Date 2013-07-03 Format Paperback Illustrations Illustrations DEWEY 659.109 UK Release Date 2013-07-03 AU Release Date 2013-07-03 NZ Release Date 2013-07-03 Pages 272 Publisher Kogan Page Ltd Edition Description 2nd Revised edition Alternative 9780749476373 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. 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