Description: Adland : A Global History of Advertising, Paperback by Tungate, Mark, ISBN 0749464313, ISBN-13 9780749464318, Brand New, Free P&P in the UK Tungate presents a history of the advertising industry around the globe. He regards advertising as a sociological given and takes a generous view of it, referring to it as "the accelerator at the heart of the liberal economy." He compares advertising to prostitution as the other "oldest profession," but outside of the few pre- and early-modern historical glosses, this history is focused on the last 100-200 years and especially the era of global capitalism. He focuses on European advertising, but features chapters on American contributions to the industry during the pioneering days. He considers Japanese, French, German, Spanish, Australian, Chinese advertising giants; big ideas and international influence; and changes in the industry brought on by the Internet. This second edition addresses in more detail the future of the industry. Annotation ©2013 Book News, Inc., Portland, OR ()
Price: 29.49 GBP
Location: Castle Donington
End Time: 2025-01-13T11:37:32.000Z
Shipping Cost: 19.67 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Book Title: Adland : A Global History of Advertising
Number of Pages: 272 Pages
Publication Name: Adland: a Global History of Advertising
Language: English
Publisher: Kogan Page LTD
Item Height: 233 mm
Subject: Advertising, Business
Publication Year: 2013
Type: Textbook
Item Weight: 457 g
Author: Mark Tungate
Item Width: 156 mm
Format: Paperback
