Description: Advertising in the Digital Age by Sevil Yesiloglu, Joyce Costello A cutting-edge exploration of advertising theory and practice in the context of todays digital media environment, built around the BA in Advertising at the London College of Communication. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description With a digital media focus, Advertising shows what contemporary media theory means for the practice of advertising across digital platforms. The authors will provide the reader with an understanding of todays media environment and how it ties to the reality of working across promotional media industries. Applicable to both business and media schools, the text ties theory and concepts to a broad conception of practice to go beyond other books that focus on creativity in advertising. Author Biography Dr Sevil Yesiloglu is senior lecturer in Marketing at Queen Mary University of London. Sevil is Associate Fellow of HEA. Before joining Queen Mary University of London, Sevil was a senior lecturer and course leader in Advertising at London College of Communications (UAL). She has contributed to policy work in influencer culture, impact of influencers on advertising and the digital economy, and is cited in various UK and European government documents. Sevils research, teaching and consultancy projects cover digital aspects of advertising and marketing including online harms, brand-related content, influencer marketing and social media engagement. Dr Sevil Yesiloglu is co-editor of Influencer Marketing: Building Brand Communities and Engagement (2020). Joyce Costello is a senior lecturer at Cardiff Metropolitan University. Having spent 21 years as a broadcast journalist and public affairs specialist before entering academia. she has a wide variety of experience in dealing with international crises around the world as well as marketing campaigns in the public sector. Table of Contents Chapter 1: Introduction to Online AdvertisingChapter 2: The role of co-creation in AdvertisingChapter 3: Measuring Engagement and Effectiveness of Online AdvertisingChapter 4: Online Harms and AdvertisingChapter 5: Real-time advertisingChapter 6: Branded content in AdvertisingChapter 7 Exploring the Boundaries of Reality: A Look at Virtual and Augmented RealityChapter 8: Native advertising: Balancing Creativity and TransparencyChapter 9: Mobile-geo targeting in advertisingChapter 10: Artificial intelligence in AdvertisingChapter 11: Influencer advertisingChapter 12: The role of Product Placement in online advertisingChapter 13: The future of Online Advertising Details ISBN1529601975 Author Joyce Costello ISBN-13 9781529601978 Format Paperback Place of Publication London Country of Publication United Kingdom Alternative 9781529601985 Audience Tertiary & Higher Education Language English ISBN-10 1529601975 Year 2024 Subtitle Theories and Practices Publisher Sage Publications Ltd Imprint Sage Publications Ltd Pages 304 DEWEY 659.144 Publication Date 2024-04-22 UK Release Date 2024-04-22 AU Release Date 2024-04-21 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:159225810;
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Format: Paperback
Language: English
ISBN-13: 9781529601978
Author: Sevil Yesiloglu, Joyce Costello
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Book Title: Advertising in the Digital Age
