Description: Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising And Marketing Copy from One of America's Top Copywriters, Paperback by Sugarman, Joseph, ISBN 0470051248, ISBN-13 9780470051245, Like New Used, Free P&P in the UK Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Price: 14.86 GBP
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Book Title: Adweek Copywriting Handbook : The Ultimate Guide to Writing Power
Number of Pages: 368 Pages
Language: English
Publication Name: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Publisher: John Wiley & Sons INC International Concepts
Publication Year: 2007
Subject: Advertising
Item Height: 233 mm
Item Weight: 716 g
Type: Textbook
Author: Joseph Sugarman
Item Width: 190 mm
Format: Paperback
