Description: Aerospace Marketing Management Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). A Handbook for the Entire Value Chain Author(s): Philippe Malaval, Christophe Benaroya, Jonathan Aflalo Format: Hardback Publisher: Springer International Publishing AG, Switzerland Imprint: Springer International Publishing AG ISBN-13: 9783319013534, 978-3319013534 Synopsis This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
Price: 52.6 GBP
Location: Aldershot
End Time: 2025-01-12T09:20:37.000Z
Shipping Cost: 29.09 GBP
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Book Title: Aerospace Marketing Management
Number of Pages: 590 Pages
Publication Name: Aerospace Marketing Management: a Handbook for the Entire Value Chain
Language: English
Publisher: Springer International Publishing A&G
Item Height: 235 mm
Subject: Engineering & Technology, Management, Marketing
Publication Year: 2013
Type: Textbook
Subject Area: Electrical Engineering
Author: Philippe Malaval, Jonathan Aflalo, Christophe Benaroya
Item Width: 155 mm
Series: Management for Professionals
Format: Hardcover
