Jardan

Aerospace Marketing Management : Manufacturers · Oem · Airlines · Airports · ...

Description: Aerospace Marketing Management : Manufacturers · Oem · Airlines · Airports · Satellites · Launchers, Paperback by Malaval, Philippe; Bénaroya, Christophe, ISBN 1461353777, ISBN-13 9781461353775, Like New Used, Free shipping in the US Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.

Price: 246.47 USD

Location: Jessup, Maryland

End Time: 2025-01-16T10:06:07.000Z

Shipping Cost: 0 USD

Product Images

Aerospace Marketing Management : Manufacturers · Oem · Airlines · Airports · ...

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 14 Days

Refund will be given as: Money Back

Return policy details:

Book Title: Aerospace Marketing Management : Manufacturers · Oem · Airlines ·

Author: Malaval, Philippe; Bénaroya, Christophe

Language: english

Recommended

Marketing in the International Aerospace Industry
Marketing in the International Aerospace Industry

$56.95

View Details
British Aerospace Marketing Brochure, Harrier V/STOL Report, Sept 1982
British Aerospace Marketing Brochure, Harrier V/STOL Report, Sept 1982

$7.00

View Details
Aerospace Marketing Management: Manufacturers ? OEM ? Airlines ? Airports ? Sate
Aerospace Marketing Management: Manufacturers ? OEM ? Airlines ? Airports ? Sate

$268.97

View Details
THE ANATOMY OF A WIN: AEROSPACE MARKETING FOR AEROSPACE By J. M. Beveridge
THE ANATOMY OF A WIN: AEROSPACE MARKETING FOR AEROSPACE By J. M. Beveridge

$59.95

View Details
British Aerospace Jetstream 31 Marketing Packet 1982 Brochure
British Aerospace Jetstream 31 Marketing Packet 1982 Brochure

$106.89

View Details
Sept 1967 AC / General Motors Aerospace Marketing Department  Magazine Navigator
Sept 1967 AC / General Motors Aerospace Marketing Department Magazine Navigator

$12.00

View Details
Aerospace Marketing Management: A Handbook for the Entire Value Chain by Philipp
Aerospace Marketing Management: A Handbook for the Entire Value Chain by Philipp

$99.69

View Details
Aerospace Marketing Management: Manufacturers ? OEM ? Airlines ? Airports ? Sate
Aerospace Marketing Management: Manufacturers ? OEM ? Airlines ? Airports ? Sate

$270.07

View Details
Aerospace Marketing Management: A Handbook for the Entire Value Chain by Philipp
Aerospace Marketing Management: A Handbook for the Entire Value Chain by Philipp

$114.88

View Details
Aerospace Marketing Management : Manufacturers · Oem · Airlines · Airports · ...
Aerospace Marketing Management : Manufacturers · Oem · Airlines · Airports · ...

$222.49

View Details