Description: Aerospace Marketing Management by Philippe Malaval, Christophe Bénaroya Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description The deregulation of the airlines that began in the United States in the 1980s has gradually spread to different countries. The resulting drop in prices stimulated development in aeronautics production. thereby increasing competitiveness. The concentration of companies in the sector, the appearance of new information technologies, and market globalization have speeded up the transition from "product orientation" to "customer orientation". This is a marketing manual devoted to the aeronautics and space sectors. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. The book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies, as well as 45 case studies of aeronautics and space companies. Table of Contents 1 Marketing in the Aeronautics and Space Industry.- 2 The Individual and Organizational Purchase.- 3 Business Marketing Intelligence.- 4 Market Segmentation and Positioning.- 5 Marketing and Sales Action Plan.- 6 Innovation and Product Management.- 7 Marketing of Services.- 8 Pricing Policy.- 9 Selecting Distribution Channels and Sales Team Management.- 10 Project Marketing.- 11 Communication Policy.- 12 Selecting Media.- 13 Brand Management.- 14 Building loyalty: Maintenance, Customer Training and Offsets.- 15 Alliance Strategies. Promotional Springer Book Archives Long Description This book contains 45 case studies of aeronautics and space companies including: Aeromexico, Airbus, Airbus Military Company, Air France, AirNewco.com, American Airlines, Aviation Week & Space Technology, Boeing, Bombardier, CFM International, Dassault, EADS, easyJet, Eurocopter, Eurofighter, Executive Jet, Falcon, Lat Details ISBN1402071515 Author Christophe Bénaroya Language English ISBN-10 1402071515 ISBN-13 9781402071515 Media Book Format Hardcover Year 2003 Publication Date 2003-05-31 Country of Publication United States Short Title AEROSPACE MARKETING MGMT 2002/ Pages 536 Imprint Springer-Verlag New York Inc. Place of Publication New York, NY DOI 10.1007/b109786 AU Release Date 2003-05-31 NZ Release Date 2003-05-31 US Release Date 2003-05-31 UK Release Date 2003-05-31 Publisher Springer-Verlag New York Inc. Edition Description 2002 ed. Edition 2002nd Subtitle Manufacturers · OEM · Airlines · Airports · Satellites · Launchers Alternative 9781461353775 DEWEY 387.70688 Illustrations XVIII, 536 p. Audience Undergraduate We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:96267602;
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ISBN-13: 9781402071515
Book Title: Aerospace Marketing Management
Number of Pages: 536 Pages
Language: English
Publication Name: Aerospace Marketing Management: Manufacturers * Oem * Airlines * Airports * Satellites * Launchers
Publisher: Springer-Verlag New York Inc.
Publication Year: 2003
Subject: Engineering & Technology, Mechanics, Marketing, Business
Item Height: 235 mm
Item Weight: 2120 g
Type: Textbook
Author: Philippe Malaval, Christophe Benaroya
Item Width: 155 mm
Format: Hardcover
