Aerospace Marketing Management: Manufacturers ? OEM ? Airlines ? Airports ? Sate

Description: Aerospace Marketing Management by Philippe Malaval, Christophe Bénaroya Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Aerospace Marketing Management is a marketing manual devoted to:-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:-e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers. Table of Contents 1 Marketing in the Aeronautics and Space Industry.- 2 The Individual and Organizational Purchase.- 3 Business Marketing Intelligence.- 4 Market Segmentation and Positioning.- 5 Marketing and Sales Action Plan.- 6 Innovation and Product Management.- 7 Marketing of Services.- 8 Pricing Policy.- 9 Selecting Distribution Channels and Sales Team Management.- 10 Project Marketing.- 11 Communication Policy.- 12 Selecting Media.- 13 Brand Management.- 14 Building loyalty: Maintenance, Customer Training and Offsets.- 15 Alliance Strategies. Promotional Springer Book Archives Long Description This book contains 45 case studies of aeronautics and space companies including: Aeromexico, Airbus, Airbus Military Company, Air France, AirNewco.com, American Airlines, Aviation Week & Space Technology, Boeing, Bombardier, CFM International, Dassault, EADS, easyJet, Eurocopter, Eurofighter, Executive Jet, Falcon, Lat Details ISBN1461353777 Author Christophe Bénaroya Language English Edition 03200th ISBN-10 1461353777 ISBN-13 9781461353775 Media Book Short Title AEROSPACE MARKETING MGMT SOFTC Year 2012 Publication Date 2012-10-13 Imprint Springer-Verlag New York Inc. Place of Publication New York, NY Country of Publication United States Illustrations XVIII, 536 p. DOI 10.1007/978-1-4615-1065-9 AU Release Date 2012-10-13 NZ Release Date 2012-10-13 US Release Date 2012-10-13 UK Release Date 2012-10-13 Pages 536 Publisher Springer-Verlag New York Inc. Edition Description Softcover reprint of the original 1st ed. 2002 Format Paperback Subtitle Manufacturers · OEM · Airlines · Airports · Satellites · Launchers Alternative 9781402071515 DEWEY 629.10688 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:96393525;

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