API Analytics for Product Managers: Understand key API metrics that can help you

Description: API Analytics for Product Managers by Deepa Goyal, Kin Lane Estimated delivery 3-12 business days Format Paperback Condition Brand New Description API Analytics for Product Managers is a concise and fast-paced guide to learning about every aspect of the process of researching, strategizing, marketing, and continuously measuring the effectiveness of APIs that will ensure you meet your SaaS business goals with ease. Publisher Description Research, strategize, market, and continuously measure the effectiveness of APIs to meet your SaaS business goals with this practical handbookKey FeaturesTransform your APIs into revenue-generating entities by turning them into productsMeet your business needs by improving the way you research, strategize, market, and measure resultsCreate and implement a variety of metrics to promote growthBook DescriptionAPIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation?API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once youve been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development.Of course, its not all about the product—as any good product manager knows; you need to understand your customers needs, expectations, and satisfaction too. Once youve gathered your data, youll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals.By the end of this book, youll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.What you will learnBuild a long-term strategy for an APIExplore the concepts of the API life cycle and API maturityUnderstand APIs from a product management perspectiveCreate support models for your APIs that scale with the productApply user research principles to APIsExplore the metrics of activation, retention, engagement, and churnCluster metrics together to provide contextExamine the consequences of gameable and vanity metricsWho this book is forIf youre a product manager, engineer, or product executive charged with making the most of APIs for your SaaS business, then this book is for you. Basic knowledge of how APIs work and what they do is essential before you get started with this book, since the book covers the analytical side of measuring their performance to help your business grow. Author Biography Deepa Goyal is a Silicon Valley veteran with diverse experience in Fortune 500 tech and start-ups. She is currently the lead product management strategist at Postman, where she helps millions of developers build application programming interfaces (APIs). Previously, she worked at PayPal and Twilio, where she grew the companies API offerings, which are used by the software developer community for thousands of third-party websites and mobile apps. Deepa is skilled in both product management and data science. She uses the insights she gets from data science in her product management work. Details ISBN 1803247657 ISBN-13 9781803247656 Title API Analytics for Product Managers Author Deepa Goyal, Kin Lane Format Paperback Year 2023 Pages 344 Publisher Packt Publishing Limited GE_Item_ID:140150278; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. 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