Description: Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Read more Read less
Price: 79.62 USD
Location: US
End Time: 2024-11-23T13:42:34.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN: 1452217807
ISBN10: 1452217807
ISBN13: 9781452217802
EAN: 9781452217802
MPN: does not apply
Brand: Sage Publications
GTIN: 09781452217802
Item Length: 10in
Item Height: 0.5in
Item Width: 7in
Author: Timothy Coombs
Publication Name: Applied Crisis Communication and Crisis Management : Cases and Exercises
Format: Trade Paperback
Language: English
Publisher: SAGE Publications, Incorporated
Publication Year: 2013
Type: Textbook
Item Weight: 16 Oz
Number of Pages: 256 Pages
