ASEAN Champions: Emerging Stalwarts in Regional Integration by Gerardo Rivera Un

Description: ASEAN Champions by Gerardo Rivera Ungson, Jamil Paolo S. Francisco, Seung Ho Park ASEAN Champions identifies the most successful firms operating within the ASEAN Economic Community, using case studies to explain their success, and examines the facilitators and barriers to regional integration. It will appeal to academics and policy-makers, but also business practitioners working in emerging markets. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description With a population of about six hundred million people, and a combined GNP of more than US$ 2.4 trillion, the ASEAN Economic Community (AEC) is set to become the seventh largest economy in the world. Launched in December 2015, the AEC unveiled initiatives to create a single market and production zone, a competitive and equitable region, and integrated links to the global economy. ASEAN Champions seeks to address the role of the strong local firms in regional integration, how these champions succeeded and endured, despite facing adverse circumstances, and the factors that facilitated or impeded their participation in regional integration. The book provides insights for future firm and government-led strategies to enhance the integration process. By complementing current narratives that focus on macroeconomic, socio-political, and trade considerations, Park, Ungson and Francisco offer an enlightening and engaging read, ideally suited to academics and professionals alike. Author Biography Seung Ho Park is Parkland Chair Professor of Strategy at China Europe International Business School. He was the founding President of Samsung Economic Research Institute China. He co-authored the awarding-winning book Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries, and his research has been published in leading journals, including the Academy of Management Journal, Academy of Management Review, and the Journal of International Business Studies. Gerardo R. Ungson is the Y. F. Chang Endowed Chair and Professor of International Business in the College of Business, San Francisco State University. He was formerly a Senior Resident Scholar with IEMS in Beijing. With Seung Ho Park, he won the Strategy and Business Journal award for the 2013 Best Book on Globalization for Rough Diamonds. Jamil Paolo S. Francisco is an Associate Professor of Economics at the Asian Institute of Management (AIM). He has published journal articles on financial markets, environmental economics, and household adaptations to climate change, and has led several research projects under the Economy and Environment Program for Southeast Asia of the IDRC, and under the East Asian Development Network. Table of Contents Part I. The Antecedents of ASEAN Integration: 1. Our core arguments; 2. Mapping ASEAN integration; 3. Toward an ASEAN economic community; Part II. ASEAN Champions: Strategies for Enduring Success: 4. Preserving institutional legacy; 5. Leveraging market power; 6. Pioneering marketing strategies; 7. Deepening localization; 8. Fostering internationalization; 9. Building synergy; 10. Nurturing human capital; Part III. Strategic Imperatives and Policy Implications: 11. Implications for management and policy; 12. Epilogue. Promotional This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration. Promotional "Headline" This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration. Description for Bookstore ASEAN Champions identifies the most successful firms operating within the ASEAN Economic Community, using case studies to explain their success, and examines the facilitators and barriers to regional integration. It will appeal to academics and policy-makers, but also business practitioners working in emerging markets. Description for Library ASEAN Champions identifies the most successful firms operating within the ASEAN Economic Community, using case studies to explain their success, and examines the facilitators and barriers to regional integration. It will appeal to academics and policy-makers, but also business practitioners working in emerging markets. Details ISBN1107129001 ISBN-10 1107129001 ISBN-13 9781107129009 Format Hardcover Author Seung Ho Park Publisher Cambridge University Press Short Title ASEAN CHAMPIONS Language English Media Book Year 2016 Imprint Cambridge University Press Subtitle Emerging Stalwarts in Regional Integration Place of Publication Cambridge Country of Publication United Kingdom DEWEY 337.159 Pages 264 Publication Date 2016-12-15 Illustrations 33 Halftones, black and white UK Release Date 2016-12-15 AU Release Date 2016-12-15 NZ Release Date 2016-12-15 Alternative 9781107569591 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:168624425;

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