Description: Asking Questions : The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, Paperback by Bradburn, Norman M.; Sudman, Seymour; Wansink, Brian, ISBN 0787970883, ISBN-13 9780787970888, Brand New, Free shipping in the US Wansink (University of Illinois), Bradburn (University of Chicago, emeritus), and Sudman (University of Illinois, emeritus) assert that questions must be precisely worded if responses to a survey are to be accurate, outline a conceptual framework for understanding the survey interview, and illustrate some of the subtleties of language and contexts that can cause problems. Originally published in 1982, the revised edition applies cognitive psychology to the study of questionnaire design, and discusses computer-assisted survey information collection. Annotation ©2004 Book News, Inc., Portland, OR ()
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Book Title: Asking Questions : The Definitive Guide to Questionnaire Design -
Number of Pages: 448 Pages
Publication Name: Asking Questions : The Definitive Guide to Questionnaire Design -- for Market Research, Political Polls, and Social and Health Questionnaires
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 1.4 in
Subject: Methodology, Research, Marketing / Research
Publication Year: 2004
Features: Revised
Type: Textbook
Item Weight: 17.6 Oz
Item Length: 8.9 in
Author: Norman M. Bradburn, Brian Wansink, Seymour Sudman
Subject Area: Social Science, Business & Economics
Series: Research Methods for the Social Sciences Ser.
Item Width: 6 in
Format: Trade Paperback
