Description: B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales [Hardcover] Atherton, Julie Product Overview Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the challenges of navigating social channels for business can be daunting. Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement. B2B Social Selling Strategy provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs. Featuring original research, case studies and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling Strategy is an indispensable guide for B2B sales, marketing and social media professionals. Read more Details Publisher : Kogan Page; 1st edition (November 29, 2022) Language : English Hardcover : 280 pages ISBN-10 : 1398604615 ISBN-13 : 12 Item Weight : 1.56 pounds Dimensions : 6.3 x 0.94 x 9.45 inches Best Sellers Rank: #11,304,210 in Books (See Top 100 in Books) #12,270 in Web Marketing (Books) #20,402 in E-Commerce (Books) #21,096 in Sales & Selling (Books) #12,270 in Web Marketing (Books) #20,402 in E-Commerce (Books) We have been selling used books since 2012, and we've learned that the most important thing is doing good business. Honesty is our policy. Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.
Price: 106.3 USD
Location: Williamsburg, Virginia
End Time: 2025-01-08T21:58:31.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
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ISBN: 1398604615
ISBN10: 1398604615
ISBN13: 9781398604612
EAN: 9781398604612
MPN: does not apply
Brand: Kogan Page
GTIN: 09781398604612
Number of Pages: 280 Pages
Publication Name: B2b Social Selling Strategy : Connect with Customers, Build Relationships and Drive Sales
Language: English
Publisher: Kogan Page, The Limited
Subject: Sales & Selling / Management, E-Commerce / Internet Marketing
Publication Year: 2022
Item Height: 0.9 in
Item Weight: 23.7 Oz
Type: Textbook
Author: Julie Atherton
Subject Area: Business & Economics
Item Length: 9.4 in
Item Width: 6.3 in
Format: Hardcover
