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BASIC MARKETING: A Marketing Strategy Planning Approach 19th Edition

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Item Specifics

All returns accepted: ReturnsNotAccepted

Number of Pages: 784 Pages

Publication Name: Basic Marketing : a Marketing Strategy Planning Approach

Language: English

Publisher: Mcgraw-Hill Education

Publication Year: 2013

Item Height: 1.2 in

Subject: Marketing / General

Type: Textbook

Item Weight: 58.3 Oz

Author: Joseph P. Cannon, William D. Perreault Jr., E. Jerome Mccarthy

Item Length: 11.1 in

Subject Area: Business & Economics

Item Width: 8.5 in

Format: Hardcover

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