Description: Title: Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements Author: Phillips, Robbin Publisher: Wiley Binding: Hardcover Pages: 224 Dimensions: 8.60h x 5.82w x 0.82d Product Weight: 0.79 lbs. Language: English ISBN: 9780470614181 Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs Ships Fast From The USA! Authorized Dealer
Price: 27.99 USD
Location: La Vergne, Tennessee
End Time: 2025-01-21T21:52:17.000Z
Shipping Cost: 9.95 USD
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
Number of Pages: 224 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Topic: Marketing / General, Customer Relations, Advertising & Promotion
Publication Year: 2010
Item Height: 1.3 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 12 Oz
Author: Greg Cordell, Spike Jones, Robbin Phillips, Geno Church
Item Length: 8.7 in
Item Width: 5.8 in
Format: Hardcover
