Brand Admiration: Building A Business People Love

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Brand Admiration: Building A Business People LoveISBN13:9781119308065ISBN10:1119308062Author:Park, C. Whan (Author), Macinnis, Deborah J. (Author), Eisingerich, Andreas B. (Author)Description:Brand Admiration Uses Deep Research On Consumer Psychology, Marketing, Consumer Engagement And Communication To Develop A Powerful, Integrated Perspective And Innovative Approach To Brand Management Using Numerous Real-World Examples And Backed By Research From Top Notch Academics, This Book Describes How Companies Can Turn A Product, Service, Corporate, Person Or Place Brand Into One That Customers Love, Trust And Respect; In Short, How To Make A Brand Admired The Result? Greater Brand Loyalty, Stronger Brand Advocacy, And Higher Brand Equity Admired Brands Grow More Revenue In A More Efficient Way Over A Longer Period Of Time And With More Opportunities For Growth The Real Power Of Brand Admiration Is That It Provides Concrete, Actionable Guidance On How Brand Managers Can Make Customers (And Employees) Admire A Brand Admired Brands Don't Just Do The Job; They Offer Exactly What Customers Need (Enabling Benefits), In Way That's Pleasing, Fun, Interesting, And Emotionally Involving (Enticing Benefits), While Making People Feel Good About Themselves (Enriching Benefits) Providing These Benefits, Called 3 Es, Is Foundational To Building, Strengthening And Leveraging Brand Admiration In Addition, The Authors Articulate A Common-Sense And Action Based Measure Of Brand Equity, And They Develop Dashboard Metrics To Diagnose If There Are Any 'Canaries In The Coal Mine', And If So, What To Do Next In Short, Brand Admiration Provides A Coherent, Cohesive Approach To Helping The Brand Stand The Test Of Time A Well-Designed, Well-Managed Brand Becomes A Part Of The Public Consciousness, And Ultimately, A Part Of The Culture This Trajectory Is The Fruit Of Decisions Made From An Integrated Strategic Standpoint This Book Shows You How To Shift The Process For Your Brand, With Practical Guidance And An Analytical Approach Binding:Hardcover, HardcoverPublisher:WileyPublication Date:2016-10-03Weight:1.05 lbsDimensions:1'' H x 9'' L x 6'' WNumber of Pages:288Language:English

Price: 26.03 USD

Location: USA

End Time: 2025-02-07T12:22:57.000Z

Shipping Cost: 0 USD

Product Images

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Return policy details:

Book Title: Brand Admiration : Building a Business People Love

Item Length: 9.1in

Item Height: 1.1in

Item Width: 6.3in

Author: Deborah J. Macinnis, Andreas B. Eisingerich, C. Whan Park

Format: Hardcover

Language: English

Topic: Marketing / General, Decision-Making & Problem Solving, Strategic Planning

Publisher: Wiley & Sons, Incorporated, John

Publication Year: 2016

Genre: Education, Business & Economics

Item Weight: 16.8 Oz

Number of Pages: 288 Pages