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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

Description: Brand Equity & Advertising: Advertising's Role in Building Strong Brands by Aaker, David A.; Biel, Alexander L. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

Price: 6.44 USD

Location: Aurora, Illinois

End Time: 2024-01-23T04:26:04.000Z

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Brand Equity & Advertising: Advertising

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Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

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Binding: Paperback

Weight: 1 lbs

Product Group: Book

IsTextBook: Yes

Item Length: 6in.

Item Height: 0.7in.

Item Width: 9in.

Author: Alexander L. Biel, David A. Aaker

Publication Name: Brand Equity and Advertising : Advertising's Role in Building Strong Brands

Format: United Kingdom-B Format Paperback

Language: English

Publisher: Taylor & Francis Group

Publication Year: 1993

Type: Not Available

Item Weight: 18.4 Oz

Number of Pages: 390 Pages

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