Description: Title: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service Author: Meyerson, Rob Publisher: Business Expert Press Binding: Hardcover Pages: 194 Dimensions: 9.00h x 6.00w x 0.50d Product Weight: 0.95 lbs. Language: English ISBN: 9781637423240 You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) nameThe step-by-step process professional namers useHow to generate hundreds of name ideasThe secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming. Ships Fast From The USA! Authorized Dealer
Price: 35.99 USD
Location: Tennessee
End Time: 2025-01-21T22:31:09.000Z
Shipping Cost: 9.95 USD
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Publisher: Business Expert Press
Topic: General
Publication Year: 2022
Book Title: Brand Naming : the Complete Guide to Creating a Name for Your Company, Product, or Service
Language: English
Genre: Business & Economics
Author: Rob Meyerson
Format: Hardcover
