Description: Book
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Location: Mishawaka, Indiana
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Publication Name: Free Press
Book Title: Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Number of Pages: 368 Pages
Language: English
Publisher: Free Press
Topic: Marketing / General, Motivational, General, History / General
Publication Year: 2004
Item Height: 1.1 in
Illustrator: Yes
Genre: Architecture, Business & Economics
Item Weight: 18.4 Oz
Item Length: 9 in
Author: David A. Aaker
Item Width: 6 in
Format: Hardcover