Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Brand Revolution: Rethinking Brand IdentityISBN13:9781349437313ISBN10:134943731XAuthor:Sicard, M. (Author)Description:Brand Revolution Offers A Radical New Approach To Brand Management With Big Brand Case Studies Including L'oreal And Jaguar, The Author Draws On Her Extensive Experience As A Marketing Consultant To Put Together This Highly Engaging And Practical Book For Developing, Improving And Controlling The Identity Of Your Brand Binding:Paperback, PaperbackPublisher:SPRINGER NATUREPublication Date:2012-11-09Weight:0.54 lbsDimensions:0.38'' H x 9'' L x 6'' WNumber of Pages:171Language:English
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Book Title: Brand Revolution : Rethinking Brand Identity
Item Length: 9in
Item Width: 6in
Author: M. Sicard
Format: Trade Paperback
Language: English
Topic: Marketing / General, Public Relations, Management
Publisher: Palgrave Macmillan The Limited
Publication Year: 2012
Genre: Business & Economics
Item Weight: 93 Oz
Number of Pages: IX, 171 Pages
