Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Brand Strategy: 6 Steps To Building A Lasting IdentityISBN13:9781547272471ISBN10:1547272473Author:Corder, Lloyd E. (Author)Description:(This is a RePrint) - To Give Companies A Competitive Edge, Marketers Created Branding And Have Started To Figure Out How, When And Where To Use Assorted Techniques That Take Relatively Minor And Sometimes Insignificant Differences Between Products, Services Or Ideas And Magnify Those Differences In Such A Way That Someone Else Is Willing To Select And Pay More For The Branded Item Over The Non-Branded One To Complicate Matters Even Further, You Used To Be Able To Establish National And Global Brands Relatively Systematically Through Big Media Buys In Traditional Channels, Like Tv, Radio And Newspapers Now, The Media And Marketing Channels Have Become So Fragmented That Building A Brand Has Become Perhaps More Of An Art Than A Science This Book Explores The Concept Of Brand Strategy What It Is, How To Assess It With Marketing Research, How To Us Positioning Techniques, How To Expand Your Marketing Mix And How To Track Your Marketing Roi Results Binding:Paperback, PaperbackPublisher:Createspace Independent Publishing PlatformPublication Date:2017-06-09Weight:1.21 lbsDimensions:0.58'' H x 10'' L x 7.99'' WNumber of Pages:274Language:English
Price: 21.71 USD
Location: USA
End Time: 2025-01-28T11:20:16.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
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Book Title: Brand Strategy : 6 Steps to Building a Lasting Identity
Number of Pages: 274 Pages
Language: English
Publisher: CreateSpace
Item Height: 0.6 in
Publication Year: 2017
Topic: Advertising & Promotion
Genre: Business & Economics
Item Weight: 24.2 Oz
Item Length: 10 in
Author: Lloyd Corder
Item Width: 8 in
Format: Trade Paperback
