Description: Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.
Price: 36.39 AUD
Location: Hillsdale, NSW
End Time: 2025-01-27T01:03:17.000Z
Shipping Cost: 24.82 AUD
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Return shipping will be paid by: Buyer
Returns Accepted: Returns Accepted
Item must be returned within: 30 Days
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EAN: 9781398609792
UPC: 9781398609792
ISBN: 9781398609792
MPN: N/A
Format: Paperback, 256 pages
Author: Mandel, Jay (Founder)
Book Title: Brand Strategy in Three Steps: A Purpose-Driven Ap
Item Height: 1.8 cm
Item Length: 23.4 cm
Item Weight: 0.4 kg
Item Width: 15.6 cm
Language: Eng
Publisher: Kogan Page Ltd
