Description: Brand Strategy in Three Steps : A Purpose-driven Approach to Branding, Hardcover by Mandel, Jay, ISBN 1398609811, ISBN-13 9781398609815, Like New Used, Free shipping in the US "This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. Th helps readers through the three essential steps of brand strategy: identifying theircore values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan"--
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Book Title: Brand Strategy in Three Steps : A Purpose-driven Approach to Bran
Number of Pages: 256 Pages
Language: English
Publication Name: Brand Strategy in Three Steps : a Purpose-Driven Approach to Branding
Publisher: Kogan Page, The Limited
Publication Year: 2023
Subject: Commerce, Development / Business Development, Strategic Planning, Advertising & Promotion
Item Height: 0.7 in
Item Weight: 16.5 Oz
Type: Textbook
Item Length: 9.2 in
Author: Jay Mandel
Subject Area: Business & Economics
Item Width: 6.1 in
Format: Hardcover
