Description: The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many archetypes you should work with, how and when to use primary and secondary archetypes, how to avoid default and shadow archetypes, to the question of when you should change your brand vision archetype. The book includes a complete set of archetypes and guidelines for conducting a Brand Vision Archetype and a Touchpoint Engineering workshop, respectively. Kim is Head of Talent and Marketing with the Clemenger Group in Australia, which is BBDO's local advertising agency partner. Peter is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents.
Price: 35.83 USD
Location: East Hanover, New Jersey
End Time: 2024-12-20T23:26:46.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
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EAN: 9781523842292
UPC: 9781523842292
ISBN: 9781523842292
MPN: N/A
Recommended Age Range: 0-12 months
Book Title: Brand Vision Archetypes : Creating Brands with Meaning
Number of Pages: 188 Pages
Language: English
Publisher: CreateSpace
Item Height: 0.4 in
Publication Year: 2016
Topic: Marketing / General
Genre: Business & Economics
Item Weight: 9.5 Oz
Item Length: 8 in
Author: Peter Steidl
Item Width: 5 in
Book Series: Nmsba Ser.
Format: Trade Paperback
