Description: Branding with Powerful Stories by Greg Stone Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.Compelling stories exalt, motivate, and acculturate every worker in an enterprise. Publisher Description Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees.This book explains not just how to tell a captivating story, but also what elements—namely, villains, victims, and heroes—it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The "villains" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the "victims." As for the "heroes," they are best illustrated by the supermarket going beyond expectations. Who in business wouldnt want to emulate that company?If your products and services offer real solutions to customers predicaments, there is nothing more powerful than communicating that message and making sure your potential customers remember it. Author Biography Greg Stone, founder of Stone Communications, is a highly sought after media strategist whose clients have included Fidelity, IBM, 3M, and Harvard University. He is author of Artful Business: 50 Lessons from Creative Geniuses. Details ISBN 1440864772 ISBN-13 9781440864773 Title Branding with Powerful Stories Author Greg Stone Format Hardcover Year 2018 Pages 224 Publisher Bloomsbury Publishing Plc GE_Item_ID:120003150; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 63.68 USD
Location: Fairfield, Ohio
End Time: 2024-12-24T04:47:01.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781440864773
Book Title: Branding with Powerful Stories
Number of Pages: 224 Pages
Language: English
Publication Name: Branding with Powerful Stories : the Villains, Victims, and Heroes Model
Publisher: Bloomsbury Publishing USA
Publication Year: 2018
Subject: Marketing / General, Business Communication / General, Business Communication / Meetings & Presentations, Storytelling
Item Height: 0.6 in
Type: Textbook
Item Weight: 21 Oz
Subject Area: Performing Arts, Business & Economics
Author: Greg Stone
Item Length: 9.2 in
Item Width: 6.1 in
Format: Hardcover
