Brewed in Japan: The Evolution of the Japanese Beer Industry by Jeffrey W. Alexa

Description: Brewed in Japan by Jeffrey W. Alexander Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description This book explores the many challenges that faced the early production and sale of beer in Japan, including its evolution from a uniquely Western beverage into a thoroughly domestic Japanese commodity by the post-Second World War era. Publisher Description Although Japans beer industry dates back nearly 145 years, to date there has been no English-language source documenting its origins, growth, and evolution. Spanning the earliest attempts to brew beer to the recent popularity of local craft brews, Brewed in Japan explores beers steady rise to become todays "beverage of the masses." Alexander sheds light on the advent of Western-style taverns and beer gardens, the control of beer production by Japans Ministry of Finance during the Second World War, the rapid rise in womens beer consumption postwar, and the continued dominance of long-surviving firms such as Asahi, Kirin, and Sapporo. Featuring an array of Japanese sources, this book further illustrates how post-war marketing campaigns and shifting consumer preferences made beer Japans leading alcoholic beverage by the 1960s. Author Biography Jeffrey W. Alexander is an associate professor of history at the University of Wisconsin, Parkside, and author of Japans Motorcycle Wars: An Industry History (UBC Press, 2008). Details ISBN 0774825049 ISBN-13 9780774825047 Title Brewed in Japan Author Jeffrey W. Alexander Format Hardcover Year 2013 Pages 316 Publisher University of British Columbia Press GE_Item_ID:161752489; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 143.49 USD

Location: Calgary, Alberta

End Time: 2025-01-19T07:35:08.000Z

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