Description: Building Great Customer Experiences, Paperback by Shaw, Colin; Ivens, John, ISBN 1403939497, ISBN-13 9781403939494, Used Good Condition, Free shipping in the US This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.
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Book Title: Building Great Customer Experiences
Number of Pages: Xvi, 224 Pages
Publication Name: Building Great Customer Experiences
Language: English
Publisher: Palgrave Macmillan The Limited
Item Height: 0.5 in
Subject: Leadership, Customer Relations, General, Management, Strategic Planning
Publication Year: 2002
Features: Revised
Item Weight: 13.6 Oz
Type: Textbook
Subject Area: Business & Economics, Psychology
Author: Colin Shaw, John Ivens
Item Length: 10 in
Item Width: 6.2 in
Format: Trade Paperback
