Description: PART 1: INTRODUCTION TO BUSINESS COMMUNICATION Chapter 1: Establishing Credibility PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION Chapter 2: Interpersonal Communication and Emotional Intelligence Chapter 3: Team Communication and Difficult Conversations Chapter 4: Inclusion in a Diverse Workplace Chapter 5: Global Communication PART 3: PRINCIPLES FOR BUSINESS MESSAGES Chapter 6: Creating Effective Business Messages Chapter 7: Improving Readability with Style and Design Chapter 8: Email and Other Traditional Tools for Business Communication Chapter 9: Collaboration Tools and Social Media for Business Communication PART 4: TYPE OF BUSINESS MESSAGES Chapter 10: Routine Business Messages Chapter 11: Persuasive Messages Chapter 12: Bad-News Messages PART 5: REPORTS AND PRESENTATIONS Chapter 13: Research and Planning for Business Proposals and Reports Chapter 14: Completing Business Proposals and Reports Chapter 15: Planning Presentations Chapter 16: Delivering Presentations Chapter 17: Employment Communication APPENDIXES Appendix A: Punctuation, Number Usage, and Grammar Appendix B: Formatting for Letters and Memos BONUS CONTENT: Available only at or in the e-book within McGraw Hill Connect®. Bonus Chapter: Crisis Communications and Public Relations Messages Bonus Appendix: Creating Proposals and Business Plans
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EAN: 9781266158216
UPC: 9781266158216
ISBN: 9781266158216
MPN: N/A
Format: Paperback, 5th edition Edition
Author: Cardon, Peter
Book Title: Business Communication: Developing Leaders for a N
Item Height: 2.8 cm
Item Length: 27.4 cm
Item Weight: 1.16 kg
Item Width: 21.6 cm
Language: Eng
Publisher: McGraw-Hill Education