Description: Buy Now : Creative Marketing That Gets Customers to Respond to You and Your Product, Hardcover by Cesari, Rick; Lynch, Ron; Kelly, Tom (CON), ISBN 0470888016, ISBN-13 9780470888018, Brand New, Free shipping in the US The marketer responsible for the George Foreman Grill campaign discusses the secrets of successful direct response marketing including the techniques needed to build offers that get responses and how to build brand equity to drive retail sales.
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Book Title: Buy Now : Creative Marketing That Gets Customers to Respond to You and Your Product
Number of Pages: 240 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Topic: Marketing / General, Customer Relations, Marketing / Direct
Publication Year: 2011
Item Height: 0.9 in
Genre: Business & Economics
Item Weight: 14.9 Oz
Item Length: 9.3 in
Author: Ron Lynch, Rick Cesari
Item Width: 6.3 in
Format: Hardcover