Description: Collaborative Promotions Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Optimizing Retail Supply Chains with Upstream Information Sharing Author(s): Daniela Wiehenbrauk Format: Paperback Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Germany Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K ISBN-13: 9783642133923, 978-3642133923 Synopsis Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today's retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand's sale. Feared because there is uncertainty about the competitors' behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.
Price: 38.14 GBP
Location: Aldershot
End Time: 2024-11-28T09:07:36.000Z
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Book Title: Collaborative Promotions
Number of Pages: 153 Pages
Language: English
Publication Name: Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing
Publisher: Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
Publication Year: 2010
Subject: Economics, Mathematics, Management, Marketing
Item Height: 235 mm
Item Weight: 570 g
Type: Textbook
Author: Daniela Wiehenbrauk
Subject Area: Data Analysis
Series: Lecture Notes in Economics and Mathematical Systems
Item Width: 155 mm
Format: Paperback
