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Commonsense Direct and Digital Marketing - 9780749447601

Description: Commonsense Direct and Digital MarketingAuthor(s): Drayton Bird Format: Paperback Publisher: Kogan Page Ltd, United Kingdom Imprint: Kogan Page Ltd ISBN-13: 9780749447601, 978-0749447601 Synopsis Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

Price: 27.88 GBP

Location: Aldershot

End Time: 2024-12-14T15:56:52.000Z

Shipping Cost: 28.21 GBP

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Commonsense Direct and Digital Marketing - 9780749447601

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Book Title: Commonsense Direct and Digital Marketing

Item Height: 246 mm

Item Width: 190 mm

Author: Drayton Bird

Publication Name: Commonsense Direct and Digital Marketing

Format: Paperback

Language: English

Publisher: Kogan Page LTD

Subject: Management

Publication Year: 2007

Type: Textbook

Item Weight: 854 g

Number of Pages: 448 Pages

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