Confessions of an Advertising Man

Description: A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David OgilvyDavid Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Price: 7.13 USD

Location: Chillicothe, Illinois

End Time: 2024-10-25T00:18:00.000Z

Shipping Cost: 3.99 USD

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EAN: 9781904915379

UPC: 352793265877

Book Title: Confessions of an Advertising Man

Item Length: 9.2in

Item Height: 0.7in

Item Width: 6in

Author: David Ogilvy

Format: Trade Paperback

Language: English

Topic: General, Advertising & Promotion, Corporate & Business History, Business

Publisher: Southbank Publishing

Publication Year: 2012

Genre: Biography & Autobiography, Business & Economics

Item Weight: 10.5 Oz

Number of Pages: 194 Pages