Consumer Behavior by Ayalla Ruvio (English) Paperback Book

Description: FREE SHIPPING UK WIDE Consumer Behavior by Ayalla Ruvio, Dawn Iacobucci In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, youll find: An easy-to-follow introduction to and overview of consumer behaviorThe consumer buying processA throughgoing focus on global, ethical, and social media issues relevant to consumer behaviorSupplementary materials for instructors, including PowerPoint slides and a Test Bank FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography Dr. Ayalla Ruvio is an Associate Professor of Marketing at Michigan State University. She is the Academic Director of the Master of Science in Marketing Research. She is an applied consumer behavior researcher who focuses on issues such as identity and consumption, material versus experiential consumption, consumer arrogance, and cross-cultural consumer behavior. Her research has been published in refereed journals including the Journal of Academy of Marketing Science, International Journal of Research in Marketing, Journal of Product Innovation Management, and Leadership Quarterly. She is the coeditor of the volume on Consumer Behavior in the International Encyclopedia of Marketing and the book Identity and Consumption. Dr. Ruvios research has been featured in numerous media outlets all over the world, including the CNN, TODAY show, Good Morning America, Time magazine, The New York Times, Forbes, Consumer Reports, The Daily Telegraph, The Atlantic, The Telegraph, and the Toronto STAR. Dawn Iacobucci is the E. Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University. She was Senior Associate Dean for Owen (2008-2010), Professor of Marketing at the Kellogg School of Management, Northwestern University (1987-2004), the Coca-Cola Distinguished Professor of Marketing, Professor of Psychology and Head of the Marketing Department of the University of Arizona (2001-2002), and the John Pomerantz Professor of Marketing at Wharton, the University of Pennsylvania (2004-2007). She received her M.S. in Statistics, and M.A. and Ph.D. in Quantitative Psychology from the University of Illinois at Urbana-Champaign.Her research focuses on social networks and methodological questions. She has published in the Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, Journal of Service Research, Harvard Business Review, Marketing Science, International Journal of Research in Marketing, Psychometrika, Psychological Bulletin, and Social Networks. Iacobucci teaches Marketing Management, Marketing Research, Marketing Analytics, and Services Marketing to MBA and executive MBA students, and multivariate statistics and methodological topics in Ph.D. seminars. She was editor of both the Journal of Consumer Research and Journal of Consumer Psychology. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and coedited with Bobby Calder, Kellogg on Integrated Marketing. Iacobucci authored Marketing Models: Multivariate Statistics and Modeling Analytics, 4th ed., Mediation Analysis, Analysis of Variance, 2nd ed., MM1-4, and Marketing Management, 6th ed. Table of Contents Part I - Introduction: Consumer Behavior Insights 1. Introduction: Consumers are Key to a Companys Success 2. Consumers Insights as Drivers of Marketing Strategies 3. How (and Why) to Listen to Consumers Part II - Consumer Buying Process 4. How Consumers Make Decisions 5. Post-Purchase Behavior 6. The Irrational Consumer: Biases and Situational Effects on Consumers Decision-Making Part III - Unveiling the Black Box of the Consumer Buying Process 7. Consumer Motivation and Emotions 8. Consumer Personality and Self-Concept 9. Learning and Memory 10. Consumer Attitude Formation and Change 11. Consumers Perception 12. Consumers Social and Cultural Context Part IV - Diverse Perspectives That Comprise Us All 13. The Global Consumer 14. Social Media 15. Do Good Consumption Details ISBN1119912415 Author Dawn Iacobucci Language English ISBN-10 1119912415 ISBN-13 9781119912415 Format Paperback Country of Publication United States NZ Release Date 2023-02-01 UK Release Date 2023-02-01 Publisher John Wiley & Sons Inc Imprint John Wiley & Sons Inc Place of Publication New York Pages 368 DEWEY 658.8342 Audience Tertiary & Higher Education Year 2024 Publication Date 2024-02-19 US Release Date 2024-02-19 AU Release Date 2023-05-10 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:158893143;

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