Contagious: Why Things Catch On by Jonah Berger (Paperback

Description: Store New Arrivals Add to Favorite View Feedback Contact Contagious: Why Things Catch On by Jonah Berger (Paperback – May 3, 2016) Description Publisher Simon & Schuster; Reprint edition (May 3, 2016) Paperback 256 pages Dimensions 5.5 x 0.6 x 8.38 inches Language English Item Weight 8 ounces ISBN-10 9781451686586 ISBN-13 978-1451686586 The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. ABOUT US We offer the best prices around on high quality products. Our E-store includes media such as books, movies, music and games while offering electronics, toys, sporting apparel, clothing, tools, general home, garden items and more. SHIPPING We are always working hard to ensure your package arrives as soon as possible. Please understand that some factors like weather, high postal traffic, and the performance of shipping companies are outside of our control. We offer free shipping to the lower 48 states and ship within 1 business days of payment, usually sooner. We do not accept P.O. Boxes. Please provide a physical address. For shipping outside of the continental USA, we only use eBays Global Shipping Program.The item is shipped to KY and then sent to the rest of the world. International customers are responsible for all duties and taxes. Continue to check out in order to calculate costs for shipping the item to your country. Messages regarding eBays Global Shipping Program MUST be directed at eBay EXCLUSIVELY. RETURNS No Return CUSTOMER SATISFACTION We try our very best to make sure every customer is completely satisfied. If theres a problem, message us! Were happy to help. WE ACCEPT Copyright © 2021 AutoDS. | All Rights Reserved

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