Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Contemporary Consumption Rituals: A Research AnthologyISBN13:9780805847796ISBN10:0805847790Author:Otnes, Cele C. (Editor), Lowrey, Tina M. (Editor)Description:Bringing Together Scholars In Consumer Behavior, History, Anthropology, Religious Studies, Sociology, And Communication, This Is The First Interdisciplinary Anthology Spanning The Topic Of Ritual Studies It Offers A Multifaceted Exploration Of New Rituals, Such As Celebrating Kwanzaa, And Of The Ways Entrenched Rituals, Such As Mardi Gras, Gift Giving, And Weddings Have Changed Moreover, It Examines The Influence Of Both Cultures And Subcultures, And Will Enhance Our Understanding Of Why And How Consumers Imbue Goods And Services With Meaning During Rituals In This Volume, The First In The Marketing And Consumer Psychology Series: A Religious Studies Scholar Talks About The Media Representation Of Ritual; Communication Scholars Discuss The Transformational Aspects Of Rituals Surrounding Alcohol Consumption; A Marketing Scholar Demonstrates The Relevance Of Organizational Behavior Theory To Understanding Gift-Giving Rituals In The Workplace; And A Historian Describes How The Marketing Of Kwanzaa Was So Integral To Its Successful Adoption Binding:Paperback, PaperbackPublisher:Psychology PressPublication Date:2003-10-01Weight:1.06 lbsDimensions:0.77'' H x 9.22'' L x 5.94'' WNumber of Pages:358Language:English
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Book Title: Contemporary Consumption Rituals: A Research Anthology
Item Length: 9.2in
Item Height: 0.8in
Item Width: 6.5in
Author: Tina M. Lowrey
Publication Name: Contemporary Consumption Rituals : a Research Anthology
Format: Trade Paperback
Language: English
Publisher: Taylor & Francis Group
Publication Year: 2003
Series: Marketing and Consumer Psychology Ser.
Type: Textbook
Item Weight: 17.6 Oz
Number of Pages: 360 Pages
