Description: Crisis Communications : A Cas Approach, Paperback by Fearn-Banks, Kathleen, ISBN 1138923745, ISBN-13 9781138923744, Like New Used, Free shipping in the US
Crisis Communications: A Cas Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop crisis communication plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.
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End Time: 2025-01-14T07:11:37.000Z
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Book Title: Crisis Communications : A Casebook Approach
Number of Pages: 424 Pages
Language: English
Publication Name: Crisis Communications : a Casebook Approach
Publisher: Routledge
Subject: Communication Studies, Public Relations, Decision-Making & Problem Solving, Advertising & Promotion
Publication Year: 2016
Item Height: 0.9 in
Item Weight: 20.8 Oz
Type: Textbook
Subject Area: Language Arts & Disciplines, Business & Economics
Author: Kathleen Fearn-Banks
Item Length: 9 in
Item Width: 6.2 in
Series: Routledge Communication Ser.
Format: Trade Paperback
