Description: Data-driven Travel Marketing : The Importance of Business Intelligence for Affiliate Marketing in the Travel Industry, Paperback by Schmittem, Jacqueline, ISBN 3643913346, ISBN-13 9783643913340, Brand New, Free shipping in the US A dynamic business environment, various marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing.
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Book Title: Data-driven Travel Marketing : The Importance of Business Intelli
Number of Pages: 90 Pages
Language: English
Publication Name: Data-Driven Travel Marketing : The Importance of Business Intelligence for Affiliate Marketing in the Travel Industry
Publisher: LIT Verlag
Item Height: 0.3 in
Publication Year: 2021
Subject: General, Economics / General
Type: Textbook
Item Weight: 4.7 Oz
Subject Area: Business & Economics
Author: Jacqueline Schmittem
Item Length: 7.7 in
Series: Internet Economics / Internetökonomie Ser.
Item Width: 4.5 in
Format: Trade Paperback
