Description: About this Item The item is a book Paperback The Author Name is David Meerman Scott The Title is The New Rules of Sales and Service : How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business Condition New Other Comments Pages Count - 306. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / Sales & Selling / General Product Description - The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: * Why the old rules of sales and service no longer work in an always-on world * The new sales cycle and how informative Web content drives the buying process * Providing agile, real-time sales and service 24/7 without letting it rule your life * The importance of defining and understanding the buyer personas * How agile customer service retains existing clients and expands new business * Why content-rich websites motivate interest, establish authority, and drive sales * How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 165635199
Price: 33.8 USD
Location: US
End Time: 2025-01-10T16:30:53.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / Sales Selling / General
Brand: John Wiley & Sons Inc
Weight: 0.41
Style: NA
Title: The New Rules of Sales and Service How to Use Agile Selling Re
Release Title: The New Rules of Sales and Service How to Use Agile Selling Re
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: The New Rules of Sales and Service How to Use Agile Selling R
Colour: NA
Material: NA
Department: NA
Movie/TV Title: The New Rules of Sales and Service How to Use Agile Selling R
UPC: 9781119272427
EAN: 9781119272427
ISBN: 9781119272427
Binding Type: Perfect
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Book Title: New Rules of Sales and Service : How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
Number of Pages: 304 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 1 in
Topic: Systems Architecture / Distributed Systems & Computing, Marketing / General, Customer Relations, E-Commerce / Internet Marketing, Sales & Selling / General
Publication Year: 2016
Genre: Computers, Business & Economics
Item Weight: 13.6 Oz
Item Length: 8.9 in
Author: David Meerman Scott
Item Width: 6 in
Format: Trade Paperback
