Digital Darwinism: Surviving the New Age of Business Disruption by Tom Goodwin (

Description: Digital Darwinism by Tom Goodwin Learn to face the chaos in the new era of disruption with this exhilarating and at times provocative account of digital transformation. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Disruption is back with a vengeance. If ever there was a time to learn how to adapt, grab opportunities and bounce back - its now. Learn how to keep your business relevant, meet new customer expectations and leverage technology.Bestselling author and business influencer Tom Goodwin is back with this entirely revised new edition of Digital Darwinism. This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly. With new expectations from customers and employees alike, how will your business grow and survive the future? Learn how to become truly customer-centric, drive digital transformation through a culture of real innovation and challenge assumptions of how things have been done before. The survival of your business depends on it. Author Biography Tom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a must-follow by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to the Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. He is based between London, UK, and New York City in the United States. Table of Contents Chapter - 01: Business in the age of disruption;Chapter - 02: The three phases of change;Chapter - 03: Disruption and the paradigm shift;Chapter - 04: The third era of management;Chapter - 05: Starting your digital transformation;Chapter - 06: How to provoke and inspire change;Chapter - 07: Creating a vision to transform;Chapter - 08: Operations for the digital age;Chapter - 09: A culture for transformation;Chapter - 10: Rethinking your future Review "Big, bold ideas that make you think." * Scott Galloway, Professor of Marketing, NYU Stern School of Business, and bestselling author, The Four and Algebra of Happiness *"Digital Darwinism is a rare call for long-term thinking in a short-term world. Tom Goodwin has a gift for asking questions that dont let you off the hook. With Digital Darwinism, he asks some of the most pertinent, well-researched, brilliantly presented and hard to answer questions all businesses brave enough should be asking themselves." * Sam Conniff, Bestselling Author, Be More Pirate, and Director, Uncertainty Experts *"Digital Darwinism can be a threatening concept, but Tom Goodwins advice is refreshingly optimistic: dont wait for the perfect moment - embrace change before you have to, change often, focus on possibilities rather than threats and act with common sense and urgency. Whether youre building a start-up or transforming an established legacy brand, youll find value in Goodwins perspective." * Jeff Dailey, CEO, Farmers Insurance *"The business book leaders need, but dont deserve." * Alex Roy, TV Host, and Director of Special Operations, Argo AI * Review Quote "The business book leaders need, but dont deserve." Promotional "Headline" Gives leaders practical transformation strategies for their business alongside a fascinating account of how and why the world is changing in the post-digital age Feature * Gives leaders practical transformation strategies for their business alongside a fascinating account of how and why the world is changing in the post-digital age; * Proves why incremental digital change doesnt work and explains how to transform organizations to compete with game-changing, digital-first giants and be resilient against future, currently inconceivable, disruptors; * New to this edition: hones in on the emergence of a Hybrid age which sees the digital and real life worlds merged and treated interchangeably; it covers how businesses should evolve and deal with the often conflicting needs of customers and employees alike whilst driving innovation through cultural change; * Is part of the Inspire series, which offers insightful analyses of the new, VUCA world of business, from digital transformation to the age of artificial intelligence and beyond Details ISBN1398601942 Author Tom Goodwin Short Title Digital Darwinism Series Kogan Page Inspire Language English Edition 2nd ISBN-10 1398601942 ISBN-13 9781398601949 Format Hardcover Subtitle Surviving the New Age of Business Disruption Year 2022 Publisher Kogan Page Ltd Imprint Kogan Page Ltd Place of Publication London Country of Publication United Kingdom Publication Date 2022-05-03 AU Release Date 2022-05-03 NZ Release Date 2022-05-03 UK Release Date 2022-05-03 Pages 248 Edition Description 2nd Revised edition Alternative 9781398601925 DEWEY 658.4063 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. 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