e-Business - A Jargon-Free Practical Guide by James Matthewson (English) Paperba

Description: e-Business - A Jargon-Free Practical Guide by James Matthewson Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Presents an account of how your business can harness the technology to flourish in the transformed commercial climate of the 21st century. This book provides a practical approach, and demonstrates how and why businesses should adapt their operations to make the very most of the opportunities available. Publisher Description e-Business: a jargon-free practical guide presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as:* What is e-business and how does it fit into the corporate landscape?* How should marketers adopt e-marketing and why?* What are the processes and stages of developing an e-business strategy?* What are the key issues you will face and how will you overcome them?* What about legislation?* Who is doing e-marketing and e-business well and badly?e-Business is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in todays altered commercial environment. Author Biography James is a new media expert specialising in the strategic development and implementation of eMarketing and eCommerce solutions for a wide variety of organisations across many industries. His experience spans over five years and many projects including the development of transactional sites for the publishing industry, a well-known London entertainment venue and various major consumer brands. His knowledge of eCommerce is extensive and covers important aspects such as electronic catalogue development tools, databases, multi-currency, multi-lingual and multi-payment systems, security, fulfilment, taxation and legislation. As an active member of the Interactive Media in Retail Group (IMRG - - an industry association set-up to develop and promote eCommerce in Europe - and a regular contributor to various eCommerce forums, James can be found speaking at a variety of conferences on the subject of eCommerce and eMarketing. As a member of the Chartered Institute of Marketing and educated to degree level in marketing, James is highly committed to the ongoing education of other marketers, regularly presenting two Internet training courses entitled Marketing on the Internet and eCommerce for Marketers. Details ISBN 0750652934 ISBN-13 9780750652933 Title e-Business - A Jargon-Free Practical Guide Author James Matthewson Format Paperback Year 2001 Pages 204 Publisher Taylor & Francis Ltd GE_Item_ID:8622928; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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