Empowering Marketing and Sales with HubSpot: Take your business to a new level w

Description: Empowering Marketing and Sales with HubSpot by Resa Gooding Empowering Marketing and Sales with HubSpot is a complete guide that follows a pragmatic approach to teaching you the essential concepts and methodologies in marketing and sales. The book gives step-by-step guidance for adopting marketing automation and building sales and marketing strategies to achieve positive returns for your business. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Leverage HubSpot to reach your target audience with the right content and convert them into loyal customersKey FeaturesExplore a full software stack for marketing, sales, and customer services to grow your businessUnderstand how to organize, track, and build better relationships with leads and customersLearn to prioritize and execute your marketing tasks in an efficient wayBook DescriptionEmpowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, youll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. Youll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpots lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.What you will learnExplore essential steps involved in implementing HubSpot correctlyBuild ideal marketing and sales campaigns for your organizationManage your sales process and empower your sales teams using HubSpotGet buy-in from your management and colleagues by setting up useful reportsUse Flywheel strategies to increase sales for your businessApply the inbound methodology to scale your marketingRe-engage your existing database using the HubSpot retargeting ads toolUnderstand how to use HubSpot for any B2B industry in which you operateWho this book is forThis HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book. Author Biography Resa Gooding is a HubSpot Certified Trainer and an expert in multiple digital marketing disciplines, including marketing automation and closed-loop reporting. Resa is the co-founder and ex-CMO of Cacao Media, a HubSpot-certified Diamond Partner Agency that was acquired by ScaleOps in 2022. Using CRM and marketing automation processes set up by Resa and her team, paired with digital marketing best practices, organizations were able to spend more time closing deals instead of being bogged down by administrative tasks or misaligned processes. Table of Contents Table of ContentsOverview of HubSpot - What you MUST knowGenerating Quick Wins with HubSpot in the First 30 DaysUsing HubSpot for Managing Sales Processes EffectivelyEmpowering your sales team through HubSpotIncreasing Online Visibility Using HubSpots SEO ToolGetting Known through Social Media on HubSpotExpanding your reach with Paid Ads managed on HubSpotConducting a Portal AuditConverting your visitors to customersRevise your database with the HubSpot email marketing toolsProving That Your Efforts Worked Using the ReportsInbound or Outbound – Which Is Better for Your Business?Leveraging the Benefits of the Marketing FlywheelUsing Hubspot For all Types of Businesses Details ISBN1838987142 Author Resa Gooding Short Title Empowering Marketing and Sales with HubSpot Pages 476 Language English Year 2022 ISBN-10 1838987142 ISBN-13 9781838987145 Format Paperback Publisher Packt Publishing Limited Imprint Packt Publishing Limited Place of Publication Birmingham Country of Publication United Kingdom Subtitle Take your business to a new level with HubSpots inbound marketing, SEO, analytics, and sales tools AU Release Date 2022-04-14 NZ Release Date 2022-04-14 Publication Date 2022-07-15 DEWEY 658.800285 Audience Professional & Vocational UK Release Date 2022-07-15 We've got this At The Nile, if you're looking for it, we've got it. 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