Description: Fandon Analyitics: Creating and Harnessing Consumer and Cultural PassionThe success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
Price: 25 USD
Location: Folsom, California
End Time: 2024-11-30T23:26:01.000Z
Shipping Cost: 5.38 USD
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: Fandom Analytics
Signed: No
Book Series: Business Guides on the Go Ser.
Ex Libris: No
Narrative Type: Nonfiction
Publisher: Springer
Item Length: 8.3 in
Inscribed: No
Vintage: No
Personalize: No
Publication Year: 2024
Format: Hardcover
Language: English
Illustrator: Yes
Item Height: .75 in
Author: Michael Lewis
Personalized: No
Genre: Social Science, Business & Economics
Topic: Industries / Media & Communications, Popular Culture, Marketing / Research
Item Width: 6 in
Item Weight: 17 oz
Number of Pages: Xiv, 260 Pages
