Fundamentals of Hospitality Marketing, Paperback by Mawson, Steve, Like New U...

Description: Fundamentals of Hospitality Marketing, Paperback by Mawson, Steve, ISBN 0826448321, ISBN-13 9780826448323, Like New Used, Free shipping in the US The Fundamentals of Hospitality Marketing is essential reading for students on degree- and diploma-level courses in leisure and tourism. Practitioners in the industry who have not had the opportunity for a formal course of marketing training and who want to increase their knowledge and understanding of marketing will also find this book of great benefit. Carefully structured to be used in the teaching weeks of one semester, this is the first short, concise, affordable marketing textbook for students of hospitality. Each section of th is directly related to the hospitality industry through the use of up-to-date examples.

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Book Title: Fundamentals of Hospitality Marketing

Number of Pages: 116 Pages

Publication Name: Fundamentals of Hospitality Marketing

Language: English

Publisher: Cengage Learning

Publication Year: 2000

Subject: Marketing / General, Industrial Management, Industries / Hospitality, Travel & Tourism

Item Height: 8.4 in

Features: New Edition

Item Weight: 6 Oz

Type: Textbook

Author: Steve Mawson

Item Length: 0.3 in

Subject Area: Business & Economics

Item Width: 5.3 in

Format: Trade Paperback