Global Issues in Pharmaceutical Marketing

Description: Global Issues in Pharmaceutical Marketing [Paperback] Prevel Katsanis, Lea Product Overview Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry.This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways:To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge;To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; andTo present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world. Read more Details Publisher ‏ : ‎ Routledge; 1st edition (August 12, 2015) Language ‏ : ‎ English Paperback ‏ : ‎ 192 pages ISBN-10 ‏ : ‎ 0415895324 ISBN-13 ‏ : ‎ 23 Item Weight ‏ : ‎ 14.4 ounces Dimensions ‏ : ‎ 7.99 x 0.44 x 10 inches Best Sellers Rank: #4,845,239 in Books (See Top 100 in Books) #292 in Business Sales (Books) #702 in Industrial Marketing (Books) #959 in Pharmacy (Books) #292 in Business Sales (Books) Stock Photos Please Note: All of our book listings use stock photos unless otherwise stated. Please read our descriptions for accurate conditions and editions, don't use the photos! Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.

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